In this episode, we unpack the real-world impact of escalating tariffs on the U.S. food and beverage industry. From 25% duties on agricultural commodities to steep tariffs on packaging materials and processed imports, companies like Kraft Heinz, PepsiCo, and smaller manufacturers are facing rising costs and disrupted supply chains. We explore how specific sub-sectors—packaged foods, beverages, dairy, frozen meals, and health foods—are adapting through reformulations, nearshoring, and ingredient substitution. Learn how market research is becoming a strategic tool for sourcing analysis, raw material price forecasting, consumer sentiment tracking, and trade policy modeling. We also discuss China’s indirect but critical role in the global F&B ecosystem and how companies are mitigating risks by diversifying suppliers. Whether you're a food manufacturer, investor, or policy watcher, this episode delivers timely insights into navigating tariffs in a volatile global trade landscape.