You must have sales to have a business. There are different types of sales or various ways to promote your business or get sales. Learn about what you should be thinking about in regard to how you get customers for your business.

(Tom Scarda is one of only 1,004 people in the world certified as a Franchise Executive by the International Franchise Association. www.franchise.org.

Tom resigned from a government job, purchased a franchise, built it, sold it within five years, cashed out and now helps others do the same around the country).