How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

In this episode, Darrell and Brennan talked about:

How Brennan got his start as an online entrepreneur

Why you may not be doing as much segmentation and personalization as you need to be

How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list

Why RightMessage is like MadLibs for your email marketing

The staggering difference personalized content can make for your brand

Tips and tricks on how and where to get started

Why personalization is so much more than email

And more …

The Show Notes

Copyblogger.com

Follow Brennan On Twitter

Read Brennan’s Blog

Take Brennan’s Courses at Double Your Freelancing

Sign-up for Right Message

Why You Shouldn’t Use Tags To Segment

Other Tools We Talked About:

Sign-up for ConvertKit

Typeform

Darrell on Twitter

Tim on Twitter

Darrell on Tim’s Podcast