In this episode of Building the Premier Accounting Firm, Roger Knecht is joined by Paul Shrimpling of Remarkable Practice for a discussion about humanizing the numbers in accounting. They explore strategies for accountants to build stronger client relationships, offer more value, and achieve sustainable success through genuine engagement and understanding. 🤝

In This Episode:

00:00 Introduction: Humanizing the Numbers 01:47 The Accountant's Impact on Business 03:39 The Power of Genuine Curiosity 06:00 Curiosity, Care, and Commitment to Help 09:56 Advisory Services: Future-Focused Interpretation 14:57 Overcoming Accountant Hesitation and Pricing 19:46 Why Clients Seek New Accountants 22:20 Addressing Perceived Indifference 26:11 What It Means to Humanize Numbers 28:54 Building Trust and Valued Client Relationships 33:41 Strategic Health and Sustainable Success 37:55 Closing Thoughts and Resources

Key Takeaways:

• Ask pointed questions to understand client opportunities and challenges. 🤔

• Demonstrate genuine curiosity and care to foster client loyalty. 💖

• Commit to helping clients make better decisions based on interpreted data. 💡

• Track the number of client meetings to manage expectations and build stronger relationships. 🗓️

• Prioritize being human (80%) over being an accountant (20%) in client interactions. 🧑‍💼

Featured Quotes:

• Paul Shrimpling "Accountants focus on the numbers rather than on the humans, but actually in the human space is where the magic happens."

• Paul Shrimpling "Simply asking me a question is reassuring that I know you care as an accountant."

Behind the Story:

Paul's experience of feeling disconnected from his accountants during the ups and downs of running a manufacturing business inspired him to create Remarkable Practice. Now, he helps accountants build meaningful relationships with their clients by emphasizing curiosity, care, and commitment, leading to greater client loyalty and business success.

Conclusion:

Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here.

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Get a copy of 'Your Firm's Future' that we discussed today:

https://www.remarkablepractice.com/product/your-firms-future/

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

• "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

• "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

• "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions.

• "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.

Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.

Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a:

• Professional Bookkeeper, PB

• Professional Tax Preparer, PTP

• Profit & Growth Expert, PGE

Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

• The Accounting & Bookkeeping Tips Facebook Group

• The Universal Accounting Fanpage

• Topical Newsletters:

• Universal Accounting Success

• The Universal Newsletter

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback

For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777