You ever sit down to write something important… and just can’t find the words? You want to share something big, something meaningful—something that could change everything—but instead, you find yourself frozen. Overwhelmed. Burned out. And in that silence, you realize: the very thing you’re trying to create, the leadership you’re striving for—it feels impossibly far away.

I sat down to write this newsletter with a neat little set of prompts in front of me—and absolutely no desire to answer them.

So instead of pretending, here’s where I’m really at.

Part 3 Was Supposed to Be About Leadership

I had this beautiful three-part series mapped out:

* Having the courage to build something

* Building with intention—slowly, with a long-term focus

* Leadership—and how it's not about being the loudest voice, but the one who holds the space.

I even had the perfect topic: The Founder’s Pause—a concept, and now an event, that’s all about slowing down to speed up. About creating space. About recognizing that leadership is about more than vision—it’s about transformation. Letting others rise. Being vulnerable. Listening deeply.

And still, I avoided writing about it.

Creating in a Vacuum

I’ve been publishing. I’ve been showing up. I’ve got screenshots and real messages from people saying the content inspired them.

But no one’s told me how to get better.I haven’t asked, that’s fair.But it’s also hard not to feel like I’m speaking into the void.

And maybe that’s exactly why I’ve avoided the topic—because I’m feeling the very thing that so many founders feel:tired, unsure, looking for meaning in the output.

Then We Paused

Yesterday, we hosted The Founder’s Pause. And it cracked something open.

Founders, operators, creatives—we came together not to pitch or perform, but to reflect. To talk about what’s really going on.

One piece of feedback that stuck with me came from a participant who was incredibly introverted, someone who avoids group settings. But they knew they had to change something, so they took the courage and showed up. For them, it was transformative—something they never thought possible. They felt they could be so open, so vulnerable, in a group of strangers—yet, they still felt a deep connection, as if this was a tight-knit group.

That, right there, is leadership in action. It’s what’s possible when you create the space for others to rise.

What I'm Seeing in Vietnam

And it couldn’t come at a more urgent time. I've been in Vietnam for 9 weeks. The ambition here is electric. The talent is world-class. The momentum is real.

But the systems aren’t there yet.

Everyone—from startups to enterprises—is running on overdrive. Structure is missing. Leaders are carrying too much. Talent doesn't see a clear path to grow. Founders are craving strategy, but stuck in survival.

And still, they want to play on the global stage.

From Red Ocean to Blue

Right now, too much energy is spent in zero-sum thinking. Undercutting. Competing on price. Playing defense.

But we need to think bigger. Think blue ocean—where collaboration beats competition, where we create entirely new markets and new models of working.

Because SEA has the opportunity to lead in longevity:

* Healthtech for aging nations like Japan and Korea

* Edtech and climate solutions rooted in local wisdom

* A culture that prioritizes community, connection, and care

And Vietnam can be the engine that drives it.

Why I’m Writing This

I didn’t want to write about leadership this week.

But I lived it yesterday.And I saw the start of something real.

This movement—this global community of entrepreneurs—isn’t just about building companies. It’s about healing systems. It’s about conserving nature. It’s about redefining what success looks like.

Now imagine a movement of entrepreneurs connected like this, building for a common goal: a better tomorrow. One where we have healthier communities that support each other and conserve nature to have spaces for reflection.

Wouldn’t that be capitalism that works for more than just a few select?

So here’s what I’ve learned:Leadership isn’t a talk you give or a title you earn.It’s a pause you take—so others can breathe.And build.And lead alongside you.

From Vietnam, with structure and intention. Let’s rise together.

Join the Movement.

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Keep it simple, keep it fresh, smile and let it go

Yours truly, Trung

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