For a while now I've known that I wanted to own my own online store. I figured if I don't walk the walk, how can I talk the talk? I knew that if I didn't put my money where my mouth I was at risk of becoming out of touch. Plus, having my own online store is a great sandbox for my team at Lume Marking to test things out

So let me tell you how I came across the business that I eventually purchased and now run with a business partner.

I share how I went from customer, to raving fan, to owner of dot on a sock - and why I was confident in making a purchase of this existing online store. If you're thinking of buying, or selling, an online store this episode is going to help you focus on what matters.