<p>PJ Pereira is the founder and creative chairman of Pereira & O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about the pressure he felt to assimilate into America.</p>

PJ Pereira is the founder and creative chairman of Pereira & O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about the pressure he felt to assimilate into America.

<p>PJ Pereira is the founder and creative chairman of Pereira &amp; O'Dell. He also wrote a trilogy of West African myths. On this episode of Starting Out, Pereira discusses how writing helps maintain his business and creative acumen, and he talks about the pressure he felt to assimilate into America.</p>

'I felt like a fraud': PJ Pereira on proving yourself in advertising

The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more

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'I felt like a fraud': PJ Pereira on proving yourself in advertising

'I felt like a fraud': PJ Pereira on proving yourself in advertising

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