It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO. 
What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now.
GOAL DIGGER FB COMMUNITY
GOAL DIGGER INSTAGRAM
GOAL DIGGER SHOWNOTES

632: I Hired a CMO, Here's Why

The Goal Digger Podcast is a live-workshop style business and marketing podcast packed with actionable step-by-step tips that are helping thousands redefine success and chase bolder dreams. You can train with the experts on how to dig in, do the work, and tackle your biggest goals along the way. 
New York Times best selling author of "How Are You, Really?" Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. If you’re ready to rewrite the parts of your life that are inauthentic so that you can move forward in confidence, it’s time to ask yourself the question you’ve been avoiding, 
How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How do I market my business? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? Whether you’re a dreamer, have a side hustle, or you’re growing an empire, this is the show for you. 
Host Jenna Kutcher brings you social media strategies, productivity tips, business hacks, authentic entrepreneurship truths and inspirational stories that can help YOU design your dream business and life. Jenna shares tangible, actionable advice that she used to escape the 9-5 hustle and become a self-made millionaire through photography, digital courses, affiliate marketing, and influencer campaigns. She’s sharing everything that has helped her navigate over a decade of entrepreneurship. 
Along with sharing her best-kept secrets, she interviews the top women in the industry who will share their secrets to ensure you are seen, heard, (and hired!) With 100 million downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

It’s time for an “Ask me anything” episode today and we’re going in a bunch of different directions… When I asked what you were curious about, the questions were amazing!
From how to schedule your day, to finding your ideal client, delegating the right tasks, getting into a health routine, uncovering the perfect homemade latte recipe and a few other unique questions. 
This episode is all about you, my amazing listeners, and honestly, these episodes are super fun for me. Today we are diving into the questions you’ve sent in about my life, business, and everything in between, so let’s get started!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/aprilama 

Thanks to our Goal Digger Sponsors:
Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

768: The Future of Instagram, Taking Biz Risks, A Quick Health Update & My Coffee Order

Between writing speeches, analyzing data, crafting social media copy, and countless others… What can’t AI do?! Find out in Ashlyn Carter’s free LIVE copywriting class at jennakutcher.com/copywriting! 
Ashlyn Carter is focused on helping you leave a legacy with your story, leaning into your calling to build a sustainable creative business, and standing out in a saturated market with your words. She's the premier expert for copywriting for creative entrepreneurs, and in this episode, she gives us the 4-1-1 on both the capabilities AND limitations of AI in crafting compelling and impactful messaging for your business.
Click play NOW to hear how AI is changing the copywriting industry, and be sure to sign up for Ashlyn’s FREE class, The Copy Kit Clinic: Build Your Own Crush-&-Convert Pack of Personality-Packed Sales Copy Snippets. In this FREE workshop, you’ll join a LIVE coworking session where you’ll write conversion-ready copy, without sounding fake, annoying, or like a ChatGPT word salad. Save your seat NOW at jennakutcher.com/copywriting! 

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/ashlyn 

Thanks to our Goal Digger Sponsors:
Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

767: AI Can't Do THIS For Your Copywriting Strategy

Do you want to get more done in less time so you can get back to your life? Are you tired of working so hard only to rest your head at the end of the day wondering, “What did I even accomplish today?” If you can relate, this episode is for you!
Batchworking is a productivity technique where tasks are grouped together based on similarity or type and completed in dedicated, uninterrupted blocks of time. It involves structuring workflow to streamline processes and minimize context switching, ultimately maximizing your productivity!
In this episode, I’m sharing how I’m taking batchworking to a whole new level in my business this year – and you’ll even hear some of my team’s productivity tips, too. Let’s dive in!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/batchworktips 

Thanks to our Goal Digger Sponsors:

Your home might be worth more than you think. Find out how much at airbnb.com/host!

Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

766: 12 Ingenious Batchwork Strategies You Need to Try

Should you work with someone you love?! I’ve always been fascinated by the couples who defy the odds, seamlessly blending their personal and professional lives and thriving along the way… like Matthew and Audrey Hussey!
Over the past fifteen years, Matthew Hussey’s proven approach has inspired millions through authentic, insightful, and practical advice that not only enables them to find love but also feel confident and in control of their own happiness. And his wife, Audrey, serves as the Creative Directory for his brand – working alongside him and the rest of their team to spearhead marketing initiatives, create content, and propel the brand forward.
In this episode, I speak to them about the daily grind of running a business together, how they separate their personal and professional lives, their biggest advice for other couples considering working together, how to have hard conversations both in love and in business, and more.
If you’ve ever considered working with your partner, this episode is for you, so click play now! And don’t forget to grab Matthew’s brand new book, Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What) which is out April 23, 2024!

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/thehusseys 

Thanks to our Goal Digger Sponsors:

Your home might be worth more than you think. Find out how much at airbnb.com/host!﻿

Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

765: Should You Work With Someone You Love? Click Play to Find Out!

I’m a little nervous to admit this publicly but I’m burnt out. I think we’ve all been here before – and if you haven’t, you’re blessed. But the truth is, I’m burnt out.
This isn’t something new for me, I’ve hit this point many times in my decade-long career, but this time it feels different. So in this episode, I’m sharing a few things I’m going through personally and how I think I got to this place… and I’m also going to talk about what I’m doing about it.
Chances are, if you’re an entrepreneur, you’re likely going to face burn out on the journey, so let’s talk about exactly what I’m doing about it… and how you can do the same when you inevitably find yourself in this season, too.

Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/burnout2024 

Thanks to our Goal Digger Sponsors:

Your home might be worth more than you think. Find out how much at airbnb.com/host!

Visit article.com/goaldigger for $50 off your first purchase of $100 or more!

632: I Hired a CMO, Here's Why

Download our free app to listen on your phone