Defending Ideas

I Love You, Bro: Combating male suicide | Joe Tuia'ana


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Men make up nearly 80% of suicide deaths, yet too often their struggles go unseen. In this episode, host Nic Dunn and contributor Beth Akers are joined by Joe Tuia'ana who shares the story behind the I Love You, Bro Project, a grassroots movement creating safe, judgment-free spaces where men can open up, connect, and find purpose.

From barbershops to real estate offices, Joe explains why vulnerability can’t be forced, how community partnerships are saving lives, and what policymakers and loved ones can do to truly support men’s mental health.

If you or someone you know is struggling, please know you’re not alone. Help is available: dial 988 in the U.S. for the Suicide & Crisis Lifeline.

Show notes:
  • New national survey data sheds light on the “silent, struggling subset” of American men


Defending Ideas is a weekly podcast produced by Sutherland Institute. On this show, we are committed to renewing the principles of common sense conservatism, making you a better champion of sound ideas. Visit defendingideas.org.
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Defending IdeasBy Sutherland Institute