I sat down with Adam Torres—co-founder of Mission Matters and host of 8 niche podcasts—to uncover how he turned a side hustle into a media powerhouse. Here’s what we dug into:

Chapters

• [00:00] Meet Adam: The man behind 6,000+ episodes and a 30-person team.

• [01:00] Why 8 shows? How niching down exploded his reach.

• [03:00] Secret to high-profile guests: "Crash conferences with a media pass."

• [07:00] Pivot moment: Why he rebranded from Money Matters to Mission Matters.

• [09:00] YouTube vs. Podcasting: "150M channels vs. 4M podcasts—where would you rather compete?"

• [14:00] LinkedIn to legacy: How a random connection birthed a media empire.

• [16:00] Started with an iPhone 6: "No mic, no edits—just hit record."

• [21:00] Monetization hack: "Sell branding before you have downloads."

• [24:00] Behind the scenes: How his agency launches podcasts for clients ($1.5K–$8K/month).

• [27:00] Networking goldmine: "My Rolodex? 6,000 interviews across 50+ countries."

• [34:00] Adam’s toolkit: Riverside, Calendly, and the one app he can’t live without.

• [42:00] 9 years in: "Execution beats ideas. Just. Keep. Publishing."

• [46:00] For new podcasters: "Your story matters—start before you’re ready."

1. "Treat your podcast like a business on day one."

2. Interviews = networking on steroids.

3. Perfection is the enemy—Adam’s first 300 episodes were unedited phone recordings.

• Instagram: @AskAdamTorres

• Website: MissionMatters.com

  https://missionmatters.com/

Support the show: Buy Me a Coffee

Rate, review, and share—it helps more creators hear these stories!