Born Barikor is an inspiration....

He is the charismatic leader of www.ourparks.co.uk a social movement in the UK that has a mission to help people who are inactive to take their first steps into the world of physical activity through the provision of free fitness activities provided in Parks throughout London.

Born's infectious personality is transmitted through the episode where he explains the ingredients that go into the phenomenal success of OurParks which has seen over 60,000 people taking part in exercise classes staffed by a 300 strong team of coaches.

In this episode we discuss....

- How the Our Parks and Disney share the same ethos around the customer experience
- The way the the OurParks coaches create connection that lasts beyond the session
- How OurParks is finding coaches that have the natural empathy with their target audience

This is a different context than is usual for The Talent Equation but there are so many takeaways that are important for anyone trying to build a motivational climate for people to help them change their behaviour.

As Born's coaches say...."Even in the rain we train".

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