Marketing Negotiations, The Good, The Bad and The Ugly

Ian Sohn on mastering the art of collaborative negotiations


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 This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.

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Marketing Negotiations, The Good, The Bad and The UglyBy The Drum