But everyone uses ice and water shield? So how can that make me different? Because most people DON'T explain and sell it like this... Let's face it. Roofs are a commodity. There are a lot of great installers and a lot of great products. It's up to YOU to deliver the education and experience that sets you apart. It's not WHAT you do, it's HOW you do it. Here's HOW to explain and sell ice and water shield to stand above the competition. 

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