It isn’t just a DIY source. Pinterest is a search engine and powerful tool to drive traffic to your website.

Using Pinterest for business is an excellent and time-saving way to get more clients and more sales!

How to start using Pinterest for business

Step one is to create a business account. Then you must decide who it is you want to serve. You need to have a very specific niche that you are targeting. To begin, do a keyword search on Pinterest. Search for a key phrase that your ideal client might be searching for. Pinterest will then begin filling in the rest of the phrase and then you can use that longtail keyword in your posts. Rachel used the example of intermittent fasting. You don’t have to use the exact phrase; you can include the words within a sentence or phrase.

The key phrase needs to be very specific.

Robyn emphasized how the practice of using longtail keywords is going to help with blogging and SEO as well.

When using Pinterest for business create Pinterest boards and pins Pinterest boards

It is important to use longtail keywords as Pinterest board titles. Pinterest has metrics that is used for pulling content. It will pull content based on the board titles first so the board title should be niche specific.

Pinterest pins

Marketing is testing. Test different types of pins for blog posts to discover what your audience is responding to. Rachel recommended using the Advanced Marketing Institute Headline Analyzer when selecting titles. Use this tool for testing the emotional marketing value of the title.

Use this to create the title on a sales page, opt-in page, or email and your pins.

There are multiple types of pins you can create. Static pins, which you can easily create and duplicate in Canva, test color combinations, and test animated pins too and see what your audience responds to.

It is best to have a bold color on the post and bold text to stop the scroll.

What are idea pins?

Pinterest is a search engine. In the past, it was a platform used to take traffic off Pinterest and to your website. They created communities that were like Facebook groups, but then got rid of them. Now they have idea pins which are like Instagram stories. Rachel isn’t sure if it is going to stay or not.

You can repurpose Instagram stories for idea pins. The downside to idea pins is that people can’t click on them to go to your website. However, the views on idea pins are much higher so they will help boost engagement with followers. The key is to provide value and have a call to action like "here are a few tips, go to this easy URL to see the last two tips".

Read the full blog post and access all links. 

Download the How to Build a Successful Business eBook