The sad fact of business is that if you ignore doing the work to create a brand, your brand will be created for you. Branding is in essence how people feel when they engage with you and your brand. People will decide what they think you are all about no matter what. You’ll have better success in business if you understand this in the beginning and communicate what you and your business is all about clearly in your marketing and interactions with people.

Here is what’s covered in this episode:

* What branding means.* How you may be confusing people and detracting business.* What you should think about when building your brand.* Why branding matters.* A case study to clearly communicate to you, what I’m talking about.

* Find the Yellow Table Goods Instagram account.

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The Doers Shakers Makers podcast is hosted and produced by me, tiny business expert and author, Sierra Bailey. Did this episode inspire you? Please tell a friend and be sure and subscribe in your favorite podcast app.