In this unfiltered episode, Sonia sits down with Anthony Franco, a serial founder with six successful exits, to dismantle the myths around startup success. From the dreamer trap to overbuilding features no one asked for, Anthony shares hard-won lessons that every founder needs to hear.

They unpack:

-Why execution beats ideas (even in the age of AI)

-What founders get wrong about funding and MVPs

-The myth of “just hire a salesperson” for growth

-How burnout is often a signal you’re not winning, and what to do about it

Whether stuck in the idea phase, building in silence, or chasing VC validation, this episode is a gut-check every early-stage founder needs. Because, as Anthony puts it, “Entrepreneurs sell. Everything else is a hobby.”

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