Foundering

Season 2, Episode 3, ‘I’ll Be Making Bank! Hopefully.’

04.29.2021 - By BloombergPlay

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TikTok has redefined American pop culture and upended the music industry, advertising and the economics of fame. In this episode, reporter Shelly Banjo examines TikTok’s hands-on approach with its creators and artists, minting a new generation of social media stars and positioning TikTok’s parent company as the first Chinese tech giant to come out with a truly global consumer app.

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