Illuminating Insights: Navigating the Pivot to Product - A Fresh Take on Product Management and Digital Transformation

What does it really take to move from project-based chaos to a high-performing, product-led organization?

In this episode of Illuminating Insights, host Trisha Hall welcomes John Roy, Global Head of Agile & Tooling Platforms at Accenture, and a 25-year veteran of the financial services industry. Together, they unpack how large enterprises are navigating the shift from traditional project models to agile, product-centric strategies—and why this evolution is essential for driving business agility in today’s fast-moving world.

What you'll learn:

• The strategic role of modern product management in enabling enterprise agility
• Why a product roadmap isn’t just a list of features—but a blueprint for long-term value
• How feedback loops fuel innovation and keep you customer-centric
• The power of value stream mapping and ProductOps to connect strategy and execution
• Real-world examples of digital transformation beyond software—think IoT and physical products

Whether you're leading transformation at scale or just starting your journey, this conversation offers real insights and actionable takeaways

00:00 Welcome and Introduction to John Roy

01:51 The Pivot to Product Management

04:35 Digital Transformation and Physical Products

09:30 Technology Roadmaps and Product Development

16:52 Customer Feedback Loops and Product Enhancement

23:57 Value Stream Mapping Explained

28:01 Product Operations and PMOs

30:54 Conclusion and Final Thoughts

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Connect with AgilityInsights for more insights on how to accelerate value realization through high-performing teams. Find us at:

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