This week, we talk with Canadian business owner Joanna Wiebe — the founder of Airstory and Copy Hackers — about the view from up north.

Joanna shares her insight on how Trump followed the “conversion copy” playbook exactly and why it was effective. We discuss the ongoing and constant circus, some perspective on Trudeau, speaking up and affecting change. And, we take on that important issue of talking politics – in our personal and professional lives – during these weird and unsettling times.

Credits: Audio editing: Will Grant. Music: BenSound.