In this episode of The Business of Influence: IMC Series, we sat down with Aimee Kellen, Regional Marketing Director at Moët Hennessy, to explore the art of storytelling, passion, and purpose in the world of luxury marketing.Aimee unpacks how Moët Hennessy continues to define excellence through experiences that honour the brand’s legacy while keeping it relevant for the next generation of consumers. She speaks on the importance of authenticity, relationship-building, and creating memorable brand moments that connect emotionally and culturally.From experiential marketing to creative excellence, Aimee reveals what it takes to keep an iconic brand timeless and closes with her three Cs of success: Curiosity, Connection, and Collaboration.If you believe luxury is more than a product, it’s a story, a feeling, and a legacy. This conversation is for you.Listen to more episodes of The Business of Influence Podcast and explore how brands, creators, and agencies are redefining the business of marketing.Follow our guest: https://tr.ee/vwHuLEFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0