In this episode of The Business of Influence IMC Series, we sat down with Zain Naidoo, Head of Digital & Social Marketing at Dis-Chem, to unpack the real power of marketing in driving consumer behaviour and brand loyalty.Zain shares how marketing continues to shape everyday decisions, from what we wear to what we drive and why every successful purchase begins long before a consumer walks into a store. He also discusses how Dis-Chem has evolved its approach to meet the needs of today’s diverse customer base, emphasising the importance of understanding audiences beyond the umbrella view.From shifting media channels to customer-first strategies, this episode reminds us that great marketing isn’t just about selling products, it’s about influencing culture, creating trust, and driving business growth.Watch the full episode to discover why at Dis-Chem, you don’t just shop, you buy more.Follow our guest: https://tr.ee/oBdsXyFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0