Executive Insights by Mediacorp

Importance of long-term influencer-brand relationships


Listen Later

Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.


Speakers

Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)

Christopher Fun, Lead, SocialHub, Mediacorp

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

Executive Insights by MediacorpBy Mediacorp