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The late Dr. Stephen Covey wrote several very important books, most notably The 7 Habits of Highly Effective People. This, however, is not my favorite of his books. My favorite is his book on how habits affect productivity called First Things First. Dr. Covey created the 4 Covey Quadrants to describe various tasks and actions and how prioritizing them makes a huge difference in your productivity levels. In my mind, there is no such thing as time management. You have no ability to manage time. It goes in one direction and everyone has the exact same number of minutes and hours in the day.  Time management should instead be called “action” management because you can control your actions and how you spend your given time each day. Are you living in a state of crisis in your business every day? Or have you taken the time to plan and prepare?  The three key insights for this episode are:  What the 4 Covey Quadrants are and why they are important. Why living into the Priority Principle can change your life forever. How to know the difference between Productivity and Leverage. In order to live in the proper quadrant, you need to understand the Priority Principle and how to apply it to your business. Listen in to learn how the Priority Principle and the 4 Covey Quadrants can help you make it to a place of leverage rather than simple productivity.   In This Episode:  [04:14] - Learn the 3 key insights for this episode! [05:44] - Alex reminisces about meeting the late Dr. Stephen Covey, and why 7 Habits is not his favorite book. [06:34] - Why doesn’t Alex believe in time management? [08:17] - The 4 Covey Quadrants:  Urgent and important Important but not urgent Not important but urgent Not important or urgent [08:54] - Learn more details about which activities belong in each quadrant. [10:18] - Buddhism and activity management… how are they correlated?  [11:44] - Quadrant 1 can consume you, how do you avoid it?  [13:37] - What belongs in Quadrant 3 and how do you move out of it?  [15:47] - Learn what the priority principle is, who penned it, and why it’s important. [17:34] - What actions are important to take so that you can live in Quadrant 2?  [19:29] - Alex shares the difference between productivity and leverage. [20:57] - The Alexism is, “The single biggest failure of your life is NOT ignoring your daily distractions.” [21:37] - Hear the quick recap for the three key insights of this episode:  What the 4 Covey Quadrants are and why they are important. Why living into the Priority Principle can change your life forever. How to know the difference between Productivity and Leverage. [22:42] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [24:11] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!   Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Dr. Stephen Covey The 7 Habits of Highly Effective People by Stephen R. Covey First Things First by Stephen R. Covey The War of Art by Steven Pressfield Good to Great by Jim Collins

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