In this episode of eCommentary we are joined by Elevar CEO Brad Redding. We get into all things tracking accuracy and why this could be the best investment you make this year. Brad guides us through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms. Topics:

• Why do we need to improve our tracking accuracy.
• What is the conversions API.
• What happened to cookies following IOS 14
• Is Shopify's Server Side Tracking Solution enough.
• How can you use improved tracking accuracy for better ad campaign performance?

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