In Before The Lock

Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.

And The Erica Goes To…Erica! 🏆🥳

Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.

Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience.

• Previous episodes about the “above the surface” bits:

• • 🔓 76: Combo pages

  • 🔓 91: A list of links

  • 🔓 101: They want the ugly

• Resources:

  • Structures & Modalities Examples

  • Permissions & Roles Template

Brian and Erica deep dive into customer awards programs and how to get them right.

• 🔓 5: A whole bag of crap
• The Golden Hoodie
• Alteryx Excellence Awards

Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are).

Measurement resources:

• 🔓 8: Just say No to Page Views
• 🔓 9: Everyone wants a cool dashboard
• 🧵 70: Behaviors and indicators
• 🧵 92: Early indicators
• Community Metrics Template
• Erica’s blog:  It’s All About That Data
• Brian’s presentation on measuring ROI
• Course: Community Measurement Fundamentals

Brian and Erica discuss the launch of Community Strategy Academy.

Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.

The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value.

• Resources about CS + Community:
  • Podcast: 🔓 34: The “S” stands for “Success”
  • Blog: Building Scalable Customer Success Through Communities

Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more.

• Developer Community
  • 🔓 60: Just a couple lines of code
• Developer Landing Pages/Communities:
  • Google Developers 
  • Salesforce Developers 
  • Apple Developers
  • Intel Developer Zone
  • Fusion Fabric Developers
  • SAP Developers
  • Visa Developer Center

Erica and Brian run down the most common interview questions and how to answer them.

• Community Industry News:
  • Quinn McCully joined Vesta as Community Management and Engagement Specialist
  • Maren Hamilton was promoted to Director of Social & Community at The North Face
  • Ami Defesche joined The Wildcard Alliance as Director of Community
  • Corey Strausman joined Weights & Biases as Community Manager, Growth
  • Dominique Farrar joined Quantive as Director of Community
  • Nick Emmett joined Alvaria as Senior Community & Knowledge Manager
  • Marjorie Anderson joined Exos as Director of Community
  • Paul Bradley joined Kaplan as Vice President, Kaplan Community
  • Farhan Chowdry joined Deen Developers as Community Lead for Forge
  • Jeremiah Haze joined Intuit as Community Moderator
  • Mattie Fairchild joined OP Lab as Head of Developer Relations
• Top 10 interview questions and how to answer them:
  • Role Specific:
    • What has been the biggest thing you’ve learned at your current role that you think would be relevant to this role? How would it inform you in this role?
    • What was the most recent community program you built and how did you build it?
    • Tell me about what you saw when you looked at our community?
  • Strategy:
    • Provide an example where you encountered someone or a part of the organization that was not bought into Community. How did you overcome it?
    • How do you balance the needs of the community and the needs of the business?
    • What would you say is the most important element to building a vibrant community?
    • What level of resources do you expect to need to be successful with the community here
  • Metrics/Measurement/ROI:
    • How did you measure success, what were your key metrics, and what insights did you draw from them?
  • Collaboration:
    • How have you brought community input/feedback to XYZ teams in your past experience?
  • Content Strategy:
    • What was your content strategy when building community?