From rainbow t-shirts at target to banks touting their #PrideMonth ads, it’s getting a little cringe. We talk all things pop culture and performative allyship/branding with Vox Senior Culture Writer Alex Abad-Santos who has used his platform as a writer and social media maven to poke fun at the hollow attempts of inclusivity. Also lots more on Asian parental expectations, breaking out of boxes and speaking up.

Follow Alex on Twitter @alex_abads and us @immadein_