From military service to sales enablement—Steven Werley has built, failed, and rebuilt. In this conversation, Steven opens up about the chaos of running agencies, the heavy cost of misaligned incentives, and the practices that helped him overcome impostor syndrome and self-doubt. We dig into stoicism, the Alter Ego Effect, and why documenting your journey may be the single best investment you can make.

The highlight : Steven’s creation of Closable.ai, a system designed to help sales teams close more deals, capture lost revenue, and bring consistency where chaos often reigns. Along the way, we discuss how AI is changing the labour market, why SaaS may be fading, and why those who embrace AI tools today will be the ones best positioned tomorrow.

The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/in-conversation-with-steven-werley

Other Links

* Steven Werley on Linkedin : https://www.linkedin.com/in/stevenwerley/

* Closable.ai : https://closable.ai/

* The Alter Ego Effect, by Todd Herman : https://alteregoeffect.com/

* A Handbook for New Stoics, by Massimo Pigliucci : https://www.amazon.ca/Handbook-New-Stoics-Week-Week/dp/1615195335

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