In Episode 2 of In The Know with Kelly Grafton, Kelly sits down once again with Bitty Balducci, Assistant Professor of Marketing at Washington State University, for a deep dive into how specific vocal cues can make or break a cold call. Together, they break down three key elements — volume, speech rate, and tone — and show how small adjustments can lead to more successful conversations and better conversion rates. Featuring real-world examples and research-backed advice, this episode is a must-listen for SDRs aiming to sharpen their cold calling skills and stand out in today’s competitive sales landscape.

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Helpful Links:
Explore Bitty Balducci’s Research on Google Scholar: https://scholar.google.com/citations?user=f6Sxp2kAAAAJ&hl=en&oi=ao

Listen to Bitty’s First Podcast with memoryBlue: https://www.buzzsprout.com/893557/episodes/16733313