858: Inauthenticity Is Killing Your Real Estate Career with Peter Lorimer

Peter Lorimer, co-host of Netflix’s hit new show Stay Here and CEO of PLG Estates, hates to see agents kill their careers with inauthentic approaches to branding and business. Peter says, “If you find yourself as a real estate agent thinking, ‘What do I need to post, what do I need to say, what do I need to get the most eyes on,’ that's a slippery slope to homogenized bullshit.” On this podcast, you’ll hear why cookie-cutter agents can't close modern consumers, how going against the grain made Peter the top Keller Williams agent in Los Angeles, and what you must do to ensure your brand’s longevity.

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