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Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021
TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.
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By AdExchanger Talks
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TikTok has many imitators, but what makes TikTok, well, TikTok? It’s the content, says Matty Lin, TikTok’s managing director of monetization and partnerships. Because TikTok isn’t based on a social graph, it’s able to stay laser focused on keeping the content experience authentic. Lin shares more on that, plus TikTok’s priorities for 2021, including a major investment in ecommerce.
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