April 04, 2024

Industry Spotlight | Donnie Gupton - Cofounder, Ora Marketing - Embracing AI, Brand Building, and Dynamic Differentiation in the Talent Industry

45 minutes

On this episode of The Full Desk Experience, Kortney Harmon interviews Donnie Gupton, a marketing and lead generation maestro who's been shaking up the recruiting industry with his Relevant Recruiter Method. Donnie has a wealth of knowledge to share about staying nimble in a competitive marketplace and leveraging the digital space to stand out.

In this episode, we'll discuss the evergreen principles of marketing from the 90s and the cutting-edge strategies of 2024. Donnie will guide us through the challenges facing recruiters today and introduce us to methods of differentiation, brand awareness, and creating a strong digital presence. Donnie strongly believes in the power of LinkedIn as a tool for building relationships, generating leads, and crafting content that resonates with your audience.

With insights into the pillars of leadership, LinkedIn mastery, and the impactful use of case studies and testimonials, this episode is a trove of strategies designed to forge a path to success. Join us as we explore how to blend traditional marketing wisdom with innovative tools like AI and automation to keep your recruitment game ahead of the curve.

So, buckle up for a valuable conversation with Donnie Gupton, and let's get ready to transform the way we approach marketing and business development in the dynamic world of recruiting.
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