 Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise

Influencer Marketing – How to Make it Work for You [RED 294]

Build a Big Podcast is the marketing podcast for podcasters – how to grow your podcast audience, boost listener engagement, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper of BigPodcast.com.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ...  Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio  Links ...  Supertone Shift Focusrite Vocaster One Studio  More ...  Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Extra Big Podcast AMP (Audio Monetization Program)   
     

Real-Time Voice Processing for Podcast Production

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes  Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities  Topics covered in this episode:​  Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters. Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing.  Episode Timestamps  05:55 Embracing change in podcasting, small steps lead to big impact. 07:30 Beyonce makes a country album with help from established artists. 11:19 How to do a podcast teaser 13:54 Podcast (or radio show) format and interviews.  19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp.  22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues.  26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences.  31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes  Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast.  Topics covered in this episode:​  The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad behavior Encouragement for podcasters to leave positive reviews for other podcasts Strategies for making the podcast recording process easier, including segmenting episodes and being prepared The concept of leveraging existing skills and knowledge to avoid starting from scratch in podcasting Tools and services to aid in podcast production  Episode Timestamps  00:00 Negative reviews improve podcast authenticity, create contrast. 05:47 Apology for disappointment? No. 08:24 How to support podcasters and content creators (without spending money). 11:08 Who is listening to your podcast? How to find out ... 16:04 Broadcast mics vs. "consumer" mics 18:21 Inherited characteristics and how your podcast will benefit 22:45 Podcast production, monetization, coaching 23:56 Enhance your podcast and grow your audience.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 173 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

1-Star Podcast Reviews (Big Podcast Insider Issue 173)

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes  Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience.  Topics covered in this episode:​  The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing on the actual impact on listeners rather than being solely swayed by download numbers or popularity on social media platforms. Exploring the concept of podcast funnels, how they can be applied to attract and convert listeners into taking specific actions, and whether they are suitable for different types of podcasts. RSS Radio, with helpful features for podcast listeners, such as silence removal and audio quality enhancement. The importance of clearly defining the target audience for a podcast and communicating who the podcast is and isn't for. Discussing the debate about what constitutes as a podcast and emphasizing the necessity of clarity and accessibility of podcast content via RSS feed. Promoting tools and resources that can help podcasters grow their audience, create better podcasts, and monetize their content, such as AI-powered podcast summarization tools and website creation platforms for podcasts.  Episode Timestamps  06:43 Tips for making money. 08:11 Seeking and promoting the positive in life. 12:18 Using funnels to convert listeners into customers. 16:44 RSS feed essential for legitimate podcasting growth. 18:03 Dedicated website for podcasting with easy subscription. 20:38 Focus on the few.  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 172 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

The Podcast Lifesaver (Big Podcast Insider Issue 172)

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes  Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program  Topics covered in this episode:​  The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Record This For Free," a subreddit where individuals can find or post free voice-over gigs, and how it can be beneficial for podcasters. An introduction to an alternative to Adobe Enhance, with features for audio and video recording and enhancement The significance of using Eastern Time for scheduling podcast interviews and managing time zones effectively Co-hosted podcasts as an alternative to working with guests, along with its benefits and considerations for success  Episode Timestamps  00:00 Grow your podcast, attract new audience, profit. 06:16 Connect with neighbors, engage authentically, don't shy away. 08:11 Empower your audience and engage in discussion 12:44 Volunteer work helps audio projects (including yours) get made 15:38 Enhance sound with AI, improve clarity 19:09 Podcasting trend: co-hosted shows, rotating casts 23:21 Audio monetization program and personalized coaching  The Newsletter for Podcasters   Big Podcast Insider - Weekly Podcasting Newsletter ​   This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 171 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience?  Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) 
     

Influencer Marketing – How to Make it Work for You [RED 294]

Download our free app to listen on your phone