Episode #124. Do you know your brand personality? Big or small, conversion copywriter Kira Hug says that you do have a brand personality whether you know it or not. While having a personality-driven brand may not be a new concept, it’s certainly more important with everyone crowding in on the internet right now.  So how do you start building a personality-driven brand that grabs (and holds!) the attention of your audience? Queue this episode and listen as Kira teaches us to stretch our imaginations and make branding and our businesses even more fun.  In This Episode You’ll Learn:How to beta-test your brand in order to invest your time and money wiselyWhat makes your brand stand out in an overcrowded spaceThe ‘brand living room’ exercise that will help you define your brand personalityHow to incorporate attention-grabbing themes into your sales emailsFavorite Quotes “Our spaces are getting more crowded, which is why old messages aren’t working. The only thing that’s grabbing attention and holding it is allowing your market to identify with you as brand. That identification is formed when you show your brand personality and values in a unique message.” “If you’re like, ‘I don’t think my brand has a personality.’ I’d say it does. Every brand has a personality large or small. If you don’t define it, it will just be defined for you.” “Whenever we can stretch our imaginations, roleplay if you will, it makes our brand a little bit more fun. And when we’re having a little bit more fun, the copy is probably more fun to read.” More About Kira:   Kira is a personality-driven conversion copywriter, a strategist, and a proud book nerd. She has previously worked with global brands like Estee Lauder in the global store design department and served as the Marketing Director for the venture-backed startup ActionableBooks.com and a handful of global nonprofits. Kira is the co-host & co-Founder of The Copywriter Club. Currently, she hosts the ‘Your Daily Hug’ show on Snapchat, where she dishes out daily copy and business advice and inspiration. A hardcore Pisces, Kira lives in Brooklyn with her husband and two toddlers. Find Kira:FacebookInstagramTwitterWebsite

Infusing more Personality Into Your Brand With Kira Hug

 Stop waiting for momentum, start creating it! 
 Go-To Gal is a  Top-100 Marketing Podcast  designed to help you BECOME a sought-after expert (from the inside out). We talk about  mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. 
  This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said  "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode."  
 If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you!  Want my free 30-Days of Authority Building Action Plan?  jaclynmellone.com/plan 

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Management

Entrepreneurship

Episode #264.

About Megan Yelaney:

Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allow them to thrive in their marriages as much as their bank. She is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic selves. Meg is also a wife, fur mom to her mini Goldendoodle Luna, actress, and singer, and a die-hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves and their families in a way that lights them up every single day.

Connect with Megan YelaneyWebsiteInstagramFacebookMastering Sales Through StorytellingFavorite Quotes

"The beginning of the remodel was realizing something's gotta give. I just need space to make a plan. And I'm so glad I did it.” - Megan Yelaney

“Everyone goes through creative ruts. It's just part of it. It's because you're probably exhausted and you need space to let all the downloads come.” - Megan Yelaney

“It's not about the money. It's about what the money can bring you and the ripple effect it has on other people. It just really came full circle for me and I feel so much happier in this model than I did before. “ - Megan Yelaney

In This Episode You’ll Learn:Building your business model around a deeper purpose that fuels what’s important in your lifeIndicators to watch out for that says it’s time for a business remodelGoing through an audit of what your business actually needs to avoid burnout, anxiety or even the perils of over-remodelingThe mindset shift of prioritizing natural talents over ego in doing your business remodel without sacrificing your revenue streamRemodeling your business to create an impact and ripple effect on othersLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

How to Redesign Your Business to Fit Your Life with Megan Yelaney

Episode #263.

About Alessandra Caprice:

Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who, after 3 years as an online business strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector. She believes that in order to advance in business and actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs and money traumas and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what is possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so. 
She grew her online coaching business to multi-6-figures while having children (3 active kids under 6 and currently pregnant with their fourth) with her husband and prioritizing family life. They currently live in Arizona, and they travel as often as they can. 
Connect with Alessandra CapriceWebsiteFacebook PageFacebook GroupInstagramLinkedinFavorite Quotes "I believe our thoughts are coded by our bodies. So if our bodies are telling us our thoughts, and we're dropping into our bodies, we have a new awareness of even deeper thoughts."  - Alessandra Caprice

"I want to show up. I want to be on the big stage. But then there's that part of me that needs healing, softness, love, and it needs to heal the things that maybe kept me smaller than I could have been. It really honors all parts of you." - Alessandra Caprice

"Grief is something that we just heal and get over. We hold it, and then we can move and expand. This modality really gives you that opportunity to hold life, to heal the things you need to heal, to function." - Alessandra Caprice

"We feel safe in being small and not being seen or being at the level where we are at because that's ‘safe’ and getting bigger is ‘unsafe.’ It's scary, but being bigger is going to activate you. It's going to be exciting." - Alessandra Caprice

 In This Episode You’ll Learn:The basics of breathwork and how it helps in overcoming limiting beliefs and boosting growth and expansionWhy breathwork is transformational and how money is the product of this deep transformationDefining “bigness” vs the armors of “smallness”The context and conceptualization of "Money Breathwork"How to heal traumas without getting stuckJournaling, meditation, and breathwork and how they differSteps to take when you want to engage in breathworkLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

How to Regulate Your Nervous System to Make More Money with Alessandra Caprice

Episode #262.

About Kimberly Crossland:

Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys. Connect with Kimberly CrosslandInstagramFacebookWebsiteFavorite Quotes "Time freedom, being disconnected from your phone, and not sacrificing life for work is something I want to build." - Jaclyn Mellone 
"Disappointment usually stems from missed expectations. Shift those expectations and establish that clear communication that allows us to be on the same page and have those healthy boundaries."  - Jaclyn Mellone 
"If you can have an approach where you set up your business to do things like batch blogging, you can now plan one day a month to write all this. As a result, having recurring revenue is critical. But limit when and how you're showing up." - Kimberly Crossland 
"A lot of times, what we don't realize is that the recurring revenue concept can be translated in a way that it's more of a funnel concept, and that requires you to really adopt the customer journey map and really understand what that customer journey looks like."  - Kimberly Crossland 
In This Episode You’ll Learn:Time freedom as a core desire for entrepreneursSetting up recurring and diversifying revenue Automating and systematizing your business while you’re on the roadChoosing platforms that align with your business’ values and goalsSystems to build your lifestyle businessHow streamlining processes can make life easierModels to strengthen business stabilityLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Want Time Freedom? The Two Revenue Streams and Three Systems You Need To Build a Lifestyle Business with Kimberly Crossland

Episode #261.

About Heidi DeCoux:

Heidi is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She’s become known as "The Optimizer" because she’s passionate about helping entrepreneurs optimize their businesses and lives. She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.

 Connect with Heidi DeCouxWebsiteFacebookTwitter InstagramFavorite Quotes “When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux

 “We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux

 “You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux

 “You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux

 “If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCoux

 In This Episode You’ll Learn:How technology can either make or break small businesses Importance of a user manual in establishing the compatibility of the applicant to the companyHow transparency plays a vital role in the interview processBeing clear on what your deal breakers and non-negotiables are What it entails to personally know your job candidate Mentioned on the Show:Alchemized TeamsLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Growing Your Team? Use This Proven Playbook to Hire + Onboard Quickly and Effectively with Heidi DeCoux

Episode #260.

Molly Keyser:

Molly’s first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.

Connect with Molly KeyserWebsiteFacebookTiktok InstagramYoutubeFavorite Quotes “I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser 
“If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser 
“I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser 
“You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser 
“If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly Keyser 
In This Episode You’ll Learn:Turning passions into one’s own digital products that can generate passive incomeSoftware is one of the hardest businessesDifference of paid challenge vs free challengePrioritizing organic marketing instead of adsAds are expensiveDiscord as great choice for community building or hostingWhat the Course Kickstart Challenge is about Mentioned on the Show:How to Grow an Audience FAST with Molly KeyserLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Infusing more Personality Into Your Brand With Kira Hug

Download our free app to listen on your phone