Innovating Tech Solutions to Help Restaurants | Therese Lim and Francisco Bram from Uber Eats | DH070

Uber Eats is doing their part to help the restaurant industry and change lives with Digital Hospitality. 

They have among the most important jobs in the food industry, but the day-to-day duties of Uber Eats' Therese Lim and Francisco Bram aren't centered around pots and pans, taste tests, or cooking classes.

Digital Hospitality podcast guests Therese Lim and Francisco Bram from Uber Eats help bridge tech and strategy on the product and marketing side.

Therese Lim is head of restaurant product for Uber Eats. Francisco Bram is head of global product marketing for Uber Eats. They are both problem solvers.

“Every day we wake up trying to solve problems and all of them are grounded in our customer obsessed focus,” says Therese Lim during the conversation on Digital Hospitality. “Before anything we want to make sure we understand restaurateur needs and pain points. We’re not here to create sexy technology just for the sake of sexy technology.”

No, computers aren’t going to replace restaurant owners and no, robots aren't going to replace every cook. Rather, the technology and insights provided by the work the accomplished by the team at Uber Eats will keep restaurants alive and staff employed during this painful pandemic.

What was your takeaway from this podcast episode about Uber Eats?  Email [email protected] to get in touch with our Cali BBQ Media team and let us know.

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UBER EATS LINKS TO CLICK:

Become an Uber Eats Restaurants - https://www.ubereats.com/restaurant/en-US/signup

Learn about Uber for Business Eats Solutions - https://www.uber.com/us/en/business/solutions/eats

Deliver with Uber Eats - https://www.uber.com/us/en/deliver

Download Uber Eats for iPhone - https://apps.apple.com/us/app/uber-eats-food-delivery/id1058959277

Download Uber Eats for Android - https://play.google.com/store/apps/details?id=com.ubercab.eats

UberEats Stands Out:

This function over flash approach is what makes the team at Uber Eats different. Constantly listening to the needs and pain points of owners, operators and order placers, their product people are experimenting day in and day out to make the whole process better for all involved.

While the pandemic has plagued the restaurant industry painfully, the digital pivot has provided Uber Eats with access to insights and data that couldn’t be compiled on a normal pre-pandemic day of business.

“Only digital can really let you A/B test with real-time data and feedback,” notes Therese Lim during the Digital Hospitality interview. “We want to democratize that so that the same tools empower everyone.”

The proof is in the pudding as Therese is one of many team members at Uber Eats looking to improve business and life for all in the restaurant industry.

For digital doubters, computers will not replace owners and operators, in fact, tech will allow them to engage and offer more value than ever before.

“What we found is technology frees up more time for restaurant owners to be with their staff and interact with their customers instead of fiddling around in their back office,” explains Therese.

Check out Uber Eats online for tons of takeout and food delivery options, including our very own Cali BBQ in San Diego.

This same tech that’s freeing up owners to engage with their own staff and customers can also enable them to empower their peers. While 2020 has been full of heartache, pivots and pain, the next year could be a resurgence for restaurants thanks to the tools developed in this time.

“In 2021, we really want to build a peer-to-peer interaction model that allows successful restaurateurs to explain how to use our tools directly to other restaurateur...