Global Product Management Talk

365: Innovation accounting metrics to improve product management

12.28.2021 - By ProdMgmtTalkPlay

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Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Today we are talking about measuring innovation effectiveness in organizations. To help us is the person who has written the book on the topic, Innovation Accounting, Esther Gons.

Esther is the CEO of GroundControl, an Innovation Accounting software platform to help corporate ventures with the development of new business models. She has been an entrepreneur for over 20 years and mentored several hundred startups.

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