Inside PR

Inside PR episodes:

• 12.14.2021

  Inside PR 557: Trends We’re Watching in 2022

  Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial...

  
• 11.10.2021

  Inside PR 556: Protecting Your Intellectual Property

  Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property,...

  
• 10.20.2021

  Inside PR 555: Facebook – decaying from the Inside?

  In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company...

  
• 10.06.2021

  Inside PR 554: Social Content Meets the Sound of Silence

  Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a...

  
• 09.23.2021

  Inside PR 553: Ethically, Legally, Responsibly

  Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

  
• 09.07.2021

  Inside PR 552: Envisioning Your New Workplace

  It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going...

  
• 09.02.2021

  Inside PR 551: The Future of the PR Industry

  On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared...

  
• 07.29.2021

  IPR 550: The Plumbing of the Internet

  On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how...

  
• 07.14.2021

  IPR 549: Why do Some PR Pros Do Bad Things?

  Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who...

  
• 06.17.2021

  IPR 547: Favorite Tools for Comms Experts

  On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder:...

  
• 06.08.2021

  IPR 546: Inside PR is Back

  Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and...

  
• 10.15.2019

  Inside PR 545: Autumn Intent

  Summer vacation is over - and it's time to fire up the Inside PR podcast.Continue Reading → The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.

  
• 07.21.2019

  Inside PR 544 – Mr Zuckerberg was otherwise engaged

  Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.Continue Reading → The post Inside PR...

  
• 07.14.2019

  Inside PR 543 – Algorithmic Accountablity and Privacy

  On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your...

  
• 06.12.2019

  Inside PR 542: Welcome Dan York

  Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.Continue Reading → The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.

  
• 05.13.2019

  Inside PR 541 – Gain a point. Lose a point.

  Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.Continue Reading → The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.

  
• 05.07.2019

  Inside PR 540 – Private and Privacy aren’t the same thing

  Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”Continue Reading → The post Inside PR 540 – Private and Privacy aren’t the same thing appeared first...

  
• 04.30.2019

  Inside PR 539: Google Takes a Pass and Cision thinks about a sale

  Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.Continue Reading → The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR...

  
• 04.02.2019

  Inside PR 538 – Roger McNamee is Zucked

  This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media...

  
• 03.24.2019

  Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers?

  Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?Continue...

  
• 03.18.2019

  Inside PR 536: As newsrooms disappear…

  We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade –...

  
• 03.11.2019

  Inside PR 535 – Facebook’s PR Push

  This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.Continue Reading → The post Inside...

  
• 03.11.2019

  Inside PR 535 – Facebook’s PR Push

  In late January, Facebook launched a PR initiative that, on its face, appeared intended to reframe in 2019 the issues that got away from them in 2018, AKA Facebook’s privacy offences that dominated the year since the Cambridge Analytica scandal...

  
• 02.12.2019

  Inside PR 534 – Know your ISP knows if you know what it knows about you

  This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.Continue Reading → The post...

  
• 02.12.2019

  Inside PR 534 – Know your ISP knows if you know what it knows about you

  This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.

  
• 01.29.2019

  Inside PR 533: Be The Best You Can Be

  Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.Continue Reading → The post Inside PR 533: Be The Best You Can Be...

  
• 01.29.2019

  Inside PR 533: Be The Best You Can Be

  This week on Inside PR, we talk about: * Facebook’s commitment to supporting local journalism. (0:55) * Using Alexa Flash Briefings for your communications program(5:51) * our take on Gillette’s The Best Men Can Bevideo ad theme (15:44) Linkworthy * Doing More to Support Local...

  
• 01.06.2019

  Inside PR 532 – We’ve got resolutions

  If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do...

  
• 01.06.2019

  Inside PR 532 – We’ve got resolutions

  It’s our beginning of year promises show. So,  if you want to get some insight into what makes Martin, Gini and Joe tick, you’ll probably find out this week. And along the way, we hope that you may get some...

  
• 12.27.2018

  Inside PR: Surviving the economic downturn

  Don't try to cut your way through the downturn. Instead, consider diversifying your business's revenue stream. You'll see the winners emerge and then be able to exit from the losers, coming out the other end stronger and richer.Continue Reading → The...

  
• 12.27.2018

  Inside PR: Surviving the economic downturn

  The past month has brought market and economic turmoil the likes of which we have not seen since 2008. And only one thing is certain. There will be many businesses that do not make it through the downturn. So, what’s the...

  
• 12.20.2018

  Inside PR 530 – Breaking Up is hard to do

  Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.Continue Reading → The post Inside PR 530 – Breaking Up is hard to do appeared...

  
• 12.20.2018

  Inside PR 530 – Breaking Up is hard to do

  Don’t Feed the Giants First, up on Inside PR this week, Martin points to Farhad Manjou’s final “State of the Art” column for the New York Times. Some smart advice for these digital times: * Don’t just look at the product. Look...

  
• 12.10.2018

  Inside PR 529: Damian Collins 1; Mark Zuckerberg 0

  Facebook may have more members than any country has population. And Mark Zuckerberg may feel he's too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn't bigger than Damian Collins,...

  
• 12.10.2018

  Inside PR 529: Damian Collins 1; Mark Zuckerberg 0

  This week, we cover a new Stories feature that LinkedIn is testing, the launch of another daily news podcast, this time from the Washington Post, and Facebook meets it match in the United Kingdom Parliament. LinkedIn Stories — Putting wings on...

  
• 11.26.2018

  Inside PR 528 – Facebook’s Big Fail

  The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should...

  
• 11.26.2018

  Inside PR 528 – Facebook’s Big Fail

  Facebook: Still Delaying. Still Denying. Still Deflecting. Two hours after we recorded last week’s Inside PR, the New York Times posted a bombshell report – Delay, Deny, Deflect – about Facebook’s management of legislators and manipulation of the truth. And in this...

  
• 11.19.2018

  Inside PR 527 Delay. Deny. Deflect

  Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?Continue Reading → The post Inside PR 527 Delay....

  
• 11.19.2018

  Inside PR 527 Delay. Deny. Deflect

  Facebook’s Really Bad Behaviour Sometimes, the stars just align perfectly. When we recorded this episode of Inside PR, we did not know that, within hours, the New York Times would publish a bombshell storydelving into Facebook’s tactics to avoid full transparency...

  
• 11.12.2018

  Inside PR 526 – The Peril of Promiscuous Following

  Reflecting on the source of investment in the search and social media giants. Also, has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues?Continue Reading → The post Inside PR 526 – The Peril...

  
• 11.12.2018

  Inside PR 526 – The Peril of Promiscuous Following

  This week, on Inside PR 526, Gini Dietrich, Joseph Thornley and Martin Waxman discuss: * Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on...

  
• 11.05.2018

  IPR 525 Unfair and Egotistical?!

  Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.Continue Reading...

  
• 11.05.2018

  IPR 525 Unfair and Egotistical?!

  A couple weeks ago, Joe talked about his dismay at the social media communications from his local power company during a more than two day power outage in Ottawa following a devastating tornado. Well, you listened, and you told us...

  
• 10.29.2018

  Inside PR 524 When a client stops returning your calls

  Have you ever had a client stop returning your calls? Also, minus Google+, you and algorithms, and a new podcast for PR leadersContinue Reading → The post Inside PR 524 When a client stops returning your calls appeared first on FIR...

  
• 10.29.2018

  Inside PR 524 When a client stops returning your calls

  * Google+ has gone away. We reflect on its demise and what it did and didn’t mean for us in its prime and at the end. * The retro-lovers among us may have noticed the return of the Palm brand name. It may...

  
• 10.22.2018

  Inside PR 523 Is your password “Password?”

  A discussion of new research on the adoption of social media, our online security practices and the reinvention of PRContinue Reading → The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network.

  
• 10.16.2018

  Inside PR 522 – Crisis Expectations

  Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?Continue Reading → The post Inside PR 522 – Crisis Expectations appeared first on FIR Podcast Network.

  
• 10.01.2018

  Inside PR 521: Twitter chronologically

  Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.Continue Reading → The post Inside PR 521: Twitter chronologically appeared first on FIR Podcast Network.

  
• 09.17.2018

  Inside PR 520: Nike and corporate activism

  This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not...

  
• 09.06.2018

  Inside PR 519: Do you see the bias?

  Let's talk about bias in Google and Facebook. And filtering keywords on Facebook. Finally, the New Yorker's Steve Bannon fiasco.Continue Reading → The post Inside PR 519: Do you see the bias? appeared first on FIR Podcast Network.