November 26, 2025

Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily

41 minutes

In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.

Useful links:

Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/

Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

Our website: https://www.fintechmarketinghub.com/

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands:

https://orama.tv/

Key topics include:

What data-driven marketing looks like at Yapily
How Yapily makes Google ads work so well
Why consistency across channels is so important

Timestamps:

0:00 Introduction and Welcome

02:10 Yapily's Marketing Success

05:45 Insights on Marketing Evolution

11:59 Consistency in Multi-Channel Marketing

15:33 Paid Ads and Performance Marketing

20:56 Common Pitfalls in FinTech Marketing

25:04 Impact and ROI of Paid Ads

35:48 Future Focus for Yapily

39:07 Adapting to AI and Market Changes

40:57 Conclusion and Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.

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