Welcome to “I’m Too Busy!” with Christina Flach, where passion meets purpose and every story celebrates beauty, creativity, and empowerment from the inside out.

In this inspiring conversation, celebrity makeup artist Ashunta Sheriff Kendricks shares her incredible journey through the ever-evolving world of makeup artists in the beauty industry. From humble beginnings at MAC to shaping iconic looks for Rihanna, Alicia Keys, and Zendaya, Ashunta opens up about resilience, diversity, clean beauty, and the art of staying relevant in a changing world.

💄 What You’ll Discover in This Episode

- How makeup artists in the beauty industry navigate fame, trends, and transformation

- Why diversity, inclusivity, and clean beauty matter more than ever

- The link between gut health, confidence, and glowing skin

- Behind-the-scenes stories with top celebrities and lessons from decades in glam

- Expert tips for aspiring makeup artists in the beauty industry looking to build authentic success

- How to pivot, evolve, and build your brand with confidence and creativity

This episode will inspire beauty lovers, artists, and entrepreneurs to redefine success, embrace change, and thrive — inside and out.

00:00 Intro – I’m Too Busy mission

00:34 Meet Ashunta Sharif Kendricks

00:56 Origins: from age 2 to backstage kid MUA

03:46 First major celebrity break (Diddy)

05:06 Retail to pro: Ricky’s → MAC → momentum

06:45 Agents, reels, and getting representation

08:34 Networking that isn’t transactional

12:02 Beauty industry shifts: influencers & brands

13:10 Work slowdowns, AI & creating a Plan B

16:02 Pivoting, resilience, and multiple lanes

16:35 Filling in for icons; Rihanna, Zendaya, Alicia

20:05 Label vs. artist vision: red lips & control

23:18 Glam as therapist/producer: reading the room

25:15 Makeup as storytelling (Empire, Hidden Figures)

26:00 Why Hidden Figures hit hearts worldwide

28:25 Empire & Emmy nods—what recognition misses

29:44 Building the brand; clean, pro-grade, ageless focus

32:00 Retail, pop-ups, production usage, growth

32:46 Gut health = skin health; inside-out glow

34:53 Alcohol, sleep, menopause—real talk

35:53 Diversity today: shades vs. shelf space

39:19 Buyer bias, risk, and the numbers reality

40:23 Beauty myth to retire: bold color at any age

41:21 Where to find Ashunta & her beauty line

41:39 Wrap

👑 About the Guest – Ashunta Sheriff Kendricks

Ashunta Sheriff Kendricks is a celebrity makeup artist and founder of Ashunta Sheriff Beauty, a clean, vegan, cruelty-free, paraben-free brand for confident, ageless beauty. Known for her artistry on Rihanna, Alicia Keys, and Zendaya, Ashunta champions inclusivity and authenticity within the beauty industry. Her products are available on Nordstrom, Amazon, and TikTok Shop, trusted by professionals and makeup enthusiasts around the world.

Instagram: @ashuntasheriff

Shop: https://ashuntasheriffbeauty.com

👉 Connect with Christina Flach

🌐 Website: https://www.christinaflach.com

🎙 Podcast Episodes: https://www.imtoobusytv.com/episodes

📸 Instagram: https://www.instagram.com/christinaflachmakeup

📘 Facebook: https://www.facebook.com/Christinaflachmakeup/

📌 Pinterest: https://www.pinterest.com/ChristinaFlachMakeupArtist/

💼 LinkedIn: https://www.linkedin.com/in/christina-flach-1185825/

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Inside the World of Makeup Artists in the Beauty Industry 💄 | Ashunta Sheriff Interview

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