Typically, a massive 20-30% of annual retail sales occur in the eagerly anticipated fourth quarter (Q4) on Amazon. So, how can you reach your sales potential during this festive period?

This week, we chat with Liran Hirschkorn from Incrementum Digital about the forces that make your product a success in Q4. After managing over 100+ clients’ advertising accounts, Liran shares his best strategies for inventory management, pricing to maximize profits, and paid advertising.