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Social media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.
The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, offering the world its first glimpse of the proposed Instagram's text-based Twitter rival. Haberman shared details and what appears to be an unmasked marketing slide from the secretive project, inciting a buzz of anticipation across tech communities worldwide.
Remarkably, the marketing slide did not christen the app with a standalone name. Rather, it humbly referred to it as "Instagram's new text-based app for conversations." The under-the-radar app, identified by its codenames P92 or Barcelona, has been taking form in the creative labs of Meta, as per Haberman's report.
By Stage Zero3.6
247247 ratings
Social media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.
The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, offering the world its first glimpse of the proposed Instagram's text-based Twitter rival. Haberman shared details and what appears to be an unmasked marketing slide from the secretive project, inciting a buzz of anticipation across tech communities worldwide.
Remarkably, the marketing slide did not christen the app with a standalone name. Rather, it humbly referred to it as "Instagram's new text-based app for conversations." The under-the-radar app, identified by its codenames P92 or Barcelona, has been taking form in the creative labs of Meta, as per Haberman's report.

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