Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.

In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.

We dive into:

• Why skip rate is now one of the most important metrics to watch
• What your Reels insights are secretly telling you
• Why people are scrolling past your content in the first 3 seconds
• How to create stronger hooks that stop the scroll
• The biggest mistakes business owners make with Instagram Reels
• The difference between top, middle and bottom funnel content
• How to improve your reach without posting more