453: Instilling and Creating Company Culture with Jamie King of Flex & Flow

Today on the podcast we have Jamie King, the owner of Flex and Flow PDX (originally Fit Approach) joining us! Together with her cousin/business partner, she has built a successful online fitness community, but that’s not what we are talking about today. Nope, we discuss company culture, how to establish it based on who you are as a human being, integrating it into your business, and how you can maintain it even when you have a virtual team. We also talk about the evolution of our company culture and what our business values are. We have often alluded to company culture in our conversations, but since it is something that seems abstract and that isn’t necessarily featured on the everyday to-do-list, we tend to easily forget about it. For a long time, we let our company culture be what it was and watched the evolution of it over the years, but now we are trying to give it more direction. We aim to cultivate a relaxed, easy-going culture that promotes independence and functions on a trust basis. But company culture does not happen overnight either; it develops when you show up consistently over time. At the same time, company culture is in everything you do: every social media post, every graphic, every email you send out—so be mindful about it. We have such a great conversation with Jamie today, so be sure to listen in!

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