Intentional Design with Film & Foliage

This week we’re joined by Ash Wheelhouse from Newcastle, Australia. Her story with flowers is such a fun (and relatable) one. She has an awesome practice of identifying a technique, style, color, or any other thing she could improve upon and setting aside time weekly to turn it into a strength. She’s sharing about a few she’s recently been working on!

We’re also talking about how Ash’s inquiry process has improved over the years as well as the steps Film & Foliage takes to remain a sustainable business. She’s chatting about everything from where they’re sourcing flowers to what they do with all of their rubber bands.

Finally, we’re talking about the amazing floral community. Ash has seen kindness grow in the industry over past 9 years, and it has since made a huge impact on her life and in her business.

Film & Foliage is located in Newcastle, Australia. Film & Foliage designs richly layered and wildly beautiful creations for weddings, elopements, events and styled shoots. It brings Ash and her team so much joy to create a floral vision in a mindful, eco-conscious and stress-free way. They've also launched an online flower membership where like-minded florists can learn about the tools and techniques of the trade—Wildflower Academy. You can find Ash online at filmandfoliage.com or on Instagram at @filmandfoliage.