Your Digital Marketing Coach with Neal Schaffer

Internal Communications and Social Media - What You Need to Know


Listen Later

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.

Key Highlights

[01:30] Introduction of Podcast Guest, Rachel Miller

[02:50] What is Internal Communication?

[03:27 Internal Communication's Role

[05:09] Why A Separate Internal Communication Department/Specialist is Important

[07:58] Clients Rachel Works With

[08:29] Rachel's Blog URL

[09:39] Rachel's Advice

[12:34] The Approach Rachel Recommends

[14:20] The Biggest Social Media Need in the Market

[16:26] Make A Difference

Notable Quotes

  • The key function and the key role of in internal communication is really to equip and enable and empower employees to have a voice inside an organization.
  • So good internal communications, inside organizations are once you really understand the reality of the of the culture of the workforce.
  • But it's more important than ever before that we really understand that it's not about the egos of being total communicate, it's about information flow inside organizations.
  • And that's why I think internal comms is important is because it is that consistent message, it's that reality of understanding the workforce and understanding the culture and making it real for people.
  • You know, communication is about real people telling real stories about what you know what they're working on.  So I think that one of the key roles for internal communicates is in be in separate function as a distinction is to be that functions to be those eyes and ears.
  • So my advice always is you need to understand where you're going as a business, you know, what's important to you understand where the conversations are happening, and then make smart choices to figure out what what makes sense.
  • Part of my role is really helping companies to think through that and not just introducing something because it's nice to be seen to introduce it, but really think through what is the behavior that we're trying to drive and how we need to communicate differently as an organization? And what do you expect from employees expect from you as a result?
  • I think rather than thinking through organizations, I think what's important is for internal communicators, to equip themselves and to learn and I'm doing lots of coaching and lots of training here in the UK, particularly with groups of internal communicators to really get them aware of what's out there.
  • Keep on sharing good stories, keep on doing what you're doing and constantly looking to learn and grow and make a difference for your employees.

Learn More:

  • Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
  • Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
  • Join My Digital First Mastermind: https://nealschaffer.com/membership/
  • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
  • Download My Free Ebooks Here: https://nealschaffer.com/books/
  • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
  • All My Podcast Show Notes: https://podcast.nealschaffer.com
...more
View all episodesView all episodes
Download on the App Store

Your Digital Marketing Coach with Neal SchafferBy Neal Schaffer

  • 5
  • 5
  • 5
  • 5
  • 5

5

63 ratings


More shows like Your Digital Marketing Coach with Neal Schaffer

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,454 Listeners

Bishop Barron’s Sunday Sermons - Catholic Preaching and Homilies by Bishop Robert Barron

Bishop Barron’s Sunday Sermons - Catholic Preaching and Homilies

4,973 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,929 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Entrepreneurs on Fire by John Lee Dumas of EOFire

Entrepreneurs on Fire

3,823 Listeners

The Daily by The New York Times

The Daily

112,683 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,445 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

84 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,679 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

290 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

87 Listeners