Interview Connections | The Leading Podcast Booking Agency

By Jessica Rhodes

Welcome to Interview Connections! We’re the first-ever and leading podcast booking agency. The Interview Connections Podcast is the go-to show for entrepreneurs, business owners, and experts who want ... more

· Business
· Entrepreneurship
· Marketing

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The podcast currently has 387 episodes available.

Interview Connections | The Leading Podcast Booking Agency episodes:

May 11, 2016How To Sell Your Business with Brian Church
On this episode of Rhodes to Success, I interview Brian Church, who is a bestselling author, public speaker, radio show host, serial entrepreneur, and an expert in mergers and acquisitions. Brian is the CEO of Idea Shares, which is a company that helps entrepreneurs take their ideas from the drawing on the paper napkin to a profitable business venture. During the show, we discuss the future of entrepreneurship, ideation and testing your ideas, and beginning with the end in mind.

Main Questions Asked:

What is it about your personality that makes you want to be in so many ventures and not just one business?

Talk about IdeaShares.com and how you are helping your clients.

Are you mostly working with people who have an idea for a product or professional services?

How early in the process should you be thinking about your business as being something that can be sold one day?

What are your thoughts on service-based businesses?

What is an example of a company who is doing everything right?

Key Lessons Learned:

Future of Entrepreneurship

We are going to lose 45 million jobs in the next 10-15 years due to technology.

What we used to think of as a ‘job’ will be very different.

If you aren’t thinking entrepreneurially today, you will have to, as it will be necessary to ‘side gig.’

Solving Problems

You don’t have anything that can create commerce if you don’t solve a problem.

The current model of business incubators is actually more along the lines of accelerators.

There is a gap between the early stages of ideation to execution and no one who is helping compress the time, cost, and overall risk associated with ideation.

Ideation

Ideation is the time between when you get the idea, the catalytic action to move on the idea, and getting to minimally viable product, or proof of concept.

The process for ideas is the same regardless of whether it is a product or service, as there needs to be a prototype for both.

For proof of concept to gain traction in order to get funding outside of friends and family, you have to have a prototype.

Begin with the End in Mind

When people buy businesses, they buy enterprise value, intellectual property, or both.

Enterprise value is not a dependent business but rather an independent business someone can take on to the next level.

Multiples are usually based off the enterprise value that, if the owner walked away, it’s a viable business model.

A lot of businesses aren’t built to be sold. Some will be licensed, as they are more process-driven.

Most people burn out because the business is dependent on them.

The businesses that get the best valuations are the ones that are built in a way that they can run with the entire team being replaced.

Service-Based Businesses

Service-based businesses need to have processes that are simple, repeatable, and measurable.

Subscribe to the show in iTunes or Stitcher Radio!

The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned

Idea Shares

[email protected]
...more
32min
May 04, 2016Growing a Community for your Podcast with Yann Ilunga
On this episode of Rhodes to
Success, I interview Yann Illunga, who is a podcaster and
podcast strategist who helps entrepreneurs, business owners, and
creatives leverage the power of podcasting to build authority,
network with influencers, generate more leads, and acquire new
customers. Yann is the host of the 360 Entrepreneur
podcast and the Podcast Success Summit, and is the founder
of the Podcast Success Academy. During the show, we discuss
podcasting as an art form, making yourself accessible as a host,
auditing your website, getting listeners to engage with you,
Facebook groups, managing communities, and bringing listeners onto
the show.

Main Questions
Asked:
What are your thoughts on looking
at podcasting as an art form, as well as something that generates
leads?
Talk about the power of having a
Facebook group for your podcast.
What do you think about bringing
listeners onto the show?

Key Lessons
Learned:
Podcasting as an Art
Form
Even if you host an
interview-based podcast, you as the host are the common
denominator.
People show up to connect with you
as the host as the starting point, so it’s important to add your
personality.
It’s more difficult to build a
human connection through text, whereas audio is the basis of
storytelling.

Make Yourself
Accessible
This could be as simple as sharing
your email address during the podcast or managing a Facebook
group.
Let people know you are there to
serve them and that they shouldn’t be afraid to contact you as the
host.
Starting out as a small podcast
means you are able to interact with your audience one-on-one more
than someone with a larger audience.
Rather than chasing new fans,
focus on the ones you already have.

Audit Your
Website
How easy is it to find and contact
the host?
How easy is it for listeners to
engage with you?
Check your site as a ‘secret
shopper’ or get a friend to assess.

Facebook Groups for your
Podcast
The barrier of entry for starting
a Facebook group is low.
People come for the content but
stay for the community.
There will be people who are
‘lurkers’ and will get value out of it, but won’t be
active.
Come up with a weekly structure so
it doesn’t become the ‘wild wild west’ and people-spam without
adding value.
Structure also manages
expectations of how the group works.
Think about organizing the group
in terms of how you can get user-generated content and become ‘core
creators,’ and push the group toward the best possible
functioning.

Developing
Communities
Remember that it is risky to
develop on someone else’s platform, as the rules may change with
regards to engagement and payment.
Slack is an alternative to help
start a community for your podcast.
Come up with ways for people to
sign up for your newsletter as a way to get members from the
Facebook platform to your own list.
Empower the community by giving
them a platform to be recognized as a super fan.

Subscribe to the show
in iTunes or Stitcher
Radio!
The music in today's episode was
written by The Danger Os and produced by Nick Palmer. Check them
out at https://www.facebook.com/thedangerosmakemusic

Links to Resources
Mentioned
Yann
Illunga
Giveaway
360 Entrepreneur
podcast
Podcast Success
Summit
...more
34min
April 27, 2016The Science of Podcasting with Vernon Foster II
On this episode of Rhodes to
Success, I interview Vernon Foster, who is a podcast educator,
speaker, and coach. He oversees a small army of audio engineers,
graphic designers, and transcriptionists under the Pod Parrot
brand. Vernon continually seeks out new ways to innovate and
strategically leverage podcasting as a viable platform for small
business professionals, startups, speakers, and coaches. During the
show, we discuss event planning, podcasting as a tool, how Pod
Parrot shifted focus, and how the industry as a whole is
changing.

Main Questions
Asked:
What are the biggest skills that
go into event planning?
What were your biggest skillsets
in podcasting that you thought you could use to launch a
business?
What was the need you were
filling, and how are you different from your
competitors?

Key Lessons
Learned:
Event
Planning
When it comes to event planning,
it’s all about ‘butts in seats.’
You need to start planning 6-12
months before an event.

Podcasting
This is an opportunity to
interview potential customers and get real-time
feedback.
If you are going to create a
product and service, and you don’t even know if it’s something
people want, then you are spinning your wheels.
Podcasting is the cheapest
research and development you can do.
Some people will say focus on the
production, while others will say to create compelling
content.
Really great content is more
important than having the best microphone.

Podcasting as a
Tool
Podcasting is not your business;
it’s a tool for your business.
When podcasting is used properly,
it can be a massive generator of business by connecting you with
like-minded people.
Podcasting brings you closer to
your audience, and it lets you interview some of the people you
might not normally have access to.
If you don’t treat podcasting like
a business, then it will just be a hobby.

Pod
Parrot
Pod Parrot has moved from the role
of service provider into the role of educator and
evangelist.
Vernon worked with clients
one-on-one before he started the brand.
The challenge to overcome is
people flooding the marketplace.
The market is shifting and
becoming commoditized because people don’t want to pay a lot of
money.
There’s a lot of people who don’t
understand the podcasting business.

Subscribe to the show
in iTunes or Stitcher
Radio!
The music in today's episode was
written by The Danger Os and produced by Nick Palmer. Check them
out at https://www.facebook.com/thedangerosmakemusic

Links to Resources
Mentioned
Pod
Parrot
Mic Science
Podcast
...more
39min
April 20, 2016Podcasting for Serious Startup Businesses with John Maddox
On this episode of Rhodes to
Success, I interview John Maddox, who has been a serial
entrepreneur and has had a few successful exits, most recently with
Nashville-based interactive agency 10 Fast Feet. During this
episode, John and I discuss circumventing the gatekeeper,
overcoming ‘podfade,’ entrepreneurship, and looking
long-term.

Main Questions
Asked:
Talk about being on Entrepreneur
On Fire.
What was your thought process
around what podcasting would do?
What have been the pain points you
have overcome that have allowed you to continue
podcasting?
Talk about your entry into
entrepreneurship and what it’s been like.
Tell us about the last company you
sold.

Key Lessons
Learned:
Circumvent the
Gatekeeper
John started podcasting as a
networking tool in order to reach people and ‘circumvent the
gatekeeper.’
Podcasting is a way to build
relationships with people of significant influence.
Big name guests want to share
their knowledge and help other people; however, you won’t always
get the people, and they won’t always respond.
Direct messaging and tweeting is a
handy way to reach people directly, as a lot of people manage their
own social media.

Overcoming Pain
Points
If there isn’t a direct revenue
stream coming from the podcast, it is easy to lose focus on the
relationship building.

Entrepreneurship
Don’t view what you are doing as
big or small, but rather view it as giving you control over your
life.
As an entrepreneur, you are still
relying on other people to write you checks.
If you are the owner, you are the
last to get fired, so if the business goes down, you don’t get laid
off.
The more you grow your business,
you have to balance your cash flow with the client
generation.

Looking
Long-Term
A lot of people in the
entrepreneurial world are very short-term focused instead of
looking at mechanisms to leverage the ultimate goal.
As a society, we have become
conditioned to look a quarter or two ahead.
Look outside the box on how you
are going to circumvent your opponents.

Shifting
Focus
John wanted to shift away from the
work for-hire-model to the work for equity and focus on the big
picture of return on investment.

Investment Legal
Changes
On May 16, 2016, new laws go into
effect under the jobs act that allow non-accredited investors to be
equity investors in new companies.
For the last 82 years, the only
people who were allowed to invest outside of friends and family
have been accredited investors.
We will all now have the
opportunity to be investors in companies.

Subscribe to the show
in iTunes or Stitcher
Radio!
The music in today's episode was
written by The Danger Os and produced by Nick Palmer. Check them
out at https://www.facebook.com/thedangerosmakemusic

Links to Resources
Mentioned
Serious
Startups
John
Maddox
Let’s Talk Serious
Startups (podcast)
Idea
Shares
The Crowdfunding Pitch Show
...more
29min
April 13, 2016Quit Your Job and Build Your Brand with Brandy Butler
On this episode of Rhodes to Success, I interview Brandy Butler, an online business coach and strategist who is passionate about the power of spreading positive messages. She helps her clients magnify their message and gain momentum in their business. During the show, we discuss having an online business and working with local clients, consistency, the power of podcasting, targeted adverts, live events, how to get local news coverage, and what it takes to write a book.

Main Questions Asked:
Talk about having a business where your clients are local.
How are people following you?
What difference did your live events have on your coaching business?
How do you pitch your events to the news?
Tell us about your book, Girl Just Quit. How long did it take you to write it?
How did you leverage your podcast to write your book?
What are the first steps for someone who wants to start a business?

Key Lessons Learned:
Brandy’s Butlers Business
Brandy helps her clients gain credibility, visibility, and profitability.
She focuses on women entrepreneurs who want to create influential brands.
10% of Brandy’s clients are local, and 90% are online.
When having her own local events, Brandy is diligent about using targeted Facebook adverts.

Consistency
Even if you take a break from podcasting, the good news is that episodes are evergreen content and still searchable on iTunes.

Meeting People at Live Events
You can’t beat in-person meetings. The human factor of hearing and meeting you is about resonating and connecting.
The best way to close sales with coaching clients is to get them in a room with you.
Live events increase the brand equity, as the people online also get a chance to see the ‘real’ you.
You don’t have to host your own live event, the in-person meetings can also be via other people’s conferences.
If you meet current clients in person, it makes them want to work with you longer.

Brandy’s Live Events
Brandy is based out of St Louis and has the intimate masterminds of 20 people.
Collaborations are about bringing together like-minded people. You might not be able to answer the question, but someone else might.
Last year, Brandy had more than 100 people at her third annual vision board event.
Make the event fit in with local news cycle in order to get additional media coverage.

Pitching Events to Media
Pitch your story on the news and media websites, and make sure to have a great magazine-style headline.
Use newsworthy and relevancy factors to hook your event and story.
Brandy got her vision board event on the news, as she was able to pitch it in the framework of new year’s resolutions.
Having a book will help you gain creditability and makes it easier to pitch media outlets for coverage.
Brandy used the local media coverage to sell out her vision board event.

Writing Girl Just Quit
The book is for women entrepreneurs and those searching for their purpose.
Appreciate your job as an investor, and make smart and strategic moves while you are working so you can be in a better position to quit your job.
Brandy leveraged her podcast to write her book. Some of it is transcribed from the podcast, webinars, and other parts from blog articles.
Writing a book doesn’t have to be a from-scratch New York Times bestseller; it’s perfectly fine to repurpose your content from existing content.

First Steps
Think about what you really want to do, and don’t focus on the money.
Focus on what you are good at and comes naturally.
What you should be doing might feel too grand at first, but follow the trail.
If you focus on what’s trendy and making money, you will become bored and unfulfilled.
If you can speed up the process of believing in yourself, you will save a lot of time.

Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
Brandy Butler
The Girl Just Quit (podcast)
The Package, Podcast and Profit Show
...more
35min
April 06, 2016How to Book Great Guests for your Podcast with Adrion Porter
On this episode of Rhodes to Success, I interview Adrion Porter, who is a brand builder, podcaster, speaker, and consultant, and has a background working for Cartoon Network, HBO, Cinemax, and Citi Group. Adrion’s podcast, Gen X Amplified, focuses on empowering Gen X to be stronger leaders in the new media marketplace, define their story, and lead millennials. During the show, we discuss getting big name guests on your podcast early on, networking at live events, and the value of non-celebrity guests.

Main Questions Asked:
How did you connect with big name guests and get them on your podcasts early on?
Talk about the value that non-celebrity guests bring to your show.

Key Lessons Learned:
Multi-Platform Approach
Get yourself known in a number of ways such blogging, video, podcasts, social media, conferences.
The multi-platform approach for content makes you recognizable and more approachable.

Gen X Amplified Podcast
The show focuses on the Gen X generation.
Gen X is the generation between the baby boomers and millennials, and are aged mid 30s-50s.
The goal of the show is to redefine the narrative and brand and empower Gen X.
Before Adrion launched the podcast, he went to Social Media Marketing World to test out the how idea amongst attendees.

Getting Great Guests
When you are pre-launch, it’s hard to get well known guests to be on your podcast.
Get great guests though hustle, determination, a strong purpose, brand, and vision.
Create a list of people you have in mind for your show.
You need to have a consistent clear message, purpose and target audience, and be able to articulate it.
Stick with it and don’t change your show strategy.
Be consistent in making connections, and find common pieces in conversations and optimize it.
6 degrees of separation is a real thing. Take advantage and work your connections.

Attending Live Events
Meeting prospective guests at live events in person is the most effective way.
Develop a relationship before asking your potential guest to be on your podcast.
Events such as Social Media Marketing World can be pricey. The way to look at this is that each attendee also made the investment, which brings instant respect.

Guests By Referencing
If one of your guests mentions someone in their interview, use the opportunity to reach out to that person and leverage it.
This namedropping method shows you aren’t a fan and have already been spotlighted on your show.

5 Things to Articulate
When pitching potential podcast guests, you need be clear on the following:

1. Message
2. Branding
3. Audience and target market
4. Show’s purpose
5. Staying consistent
If you are able to articulate the above, you will be more likely to get great guests regardless of whether the show is pre-launch or established.

Celebrity Guests
Regardless of what people say, celebrities will not make or break your podcast.
Every guest will bring tremendous value for someone.
Your listeners download your show because they like you, not because they like the guest.

Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
Gen X Amplified
Adrion Porter
Lee Caraher Episode
...more
35min
March 30, 2016How Improv Will Make You a Better Podcaster with Melissa Bowler
On this episode of Rhodes to Success, I interview Melissa Bowler, who is the Executive Director of a non-profit organization called P.I.G., aka the Providence Improv Guild. P.I.G. is an organization dedicated to building a community of improvisers and providing affordable improv workshops to a wide audience. During this episode, we cover how entrepreneurs, business leaders, speakers, and podcasters can use improv training to better themselves and communication.
Main Questions Asked:
What is the definition of improv?
How can people use improv into their business?
How can business owners with a virtual team engage you in improv training?

Key Lessons Learned:
What is Improvisation?
Improv (improvisation) is the art of making things up on the spot.
Live improv shows are essentially sketch comedy that is written, directed, staged, and executed in the moment based on audience suggestions.
When it comes to improv, there is a beauty in not knowing what is going to happen.
When you do improv, you go on stage completely blank and let things happen.
The human ability to improvise is innate and is something we knew how to do at one point in our lives.
Improvisation is about uncovering the idea of play that is in all of us.

Podcasters and Improv
Some questions don’t apply to all guests.
You have to go where if feels right to go and not just on the run sheet.
Podcasting allows you to do improv during the recording but edit things out.

Improv & Business Communication
Hire an expert to teach a class. The most effective is in-person.
Take a class and pass on what you learn.
Incorporate the spirit into your work.
Having a sense of humor and the ability to connect with others gets you so much further in life than knowing all the intricate business rules.
The business climate and world is changing, which allows for a connection on a more human level.

‘Yes, and…’
The key rule of improv is to never say ‘no.’
You always have to accept an offer and use the ‘Yes, and…’ approach.
This means accepting and building.
‘Yes, and…’ allows you to discover a lot of bad ideas and explore them.
Focus on what you want to do with ‘Yes, and….’
In every bad idea there is a grain of a good idea within it. You have to say, ‘Yes, and…’ to get to the good idea.

Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
P.I.G
Melissa Bowler
...more
37min
March 23, 2016How to Lose $200K & Still Rise Above The Failure with Stephen Woessner
On this episode of Rhodes to Success, I interview Stephen Woessner, who is a digital marketing authority, entrepreneur, speaker, educator, podcast host, and bestselling author of two books. During the show, we discuss how Stephen used his business fail to level up, how failure in business affects family, unpaid interns, daily kick start calls, and mentorship.

Main Questions Asked:
Share your story of attending VaynerMedia.
Tell me about what your event was.
How did the event failure affect your personal life and family?
How did you get out of the stressful time and get back on your feet?
Did you get to a point where you had to declare bankruptcy, or did you have to rebuild what you already had?
What are the pros and cons to having unpaid interns?

Key Lessons Learned:
Predictive ROI Live Event
This was the challenging time and situation that could have ruined or devastated Stephen’s business.
The event had been in planning from 2012-2014, and was budgeted at $2M, including speakers and the Ritz Carlton Orlando contract.
The value proposition of the event question was never answered.
When the event opened for registration, 3 seats out of 350 were sold.
The event was scaled back and speaker contracts were cancelled, but they still lost $200K, of which $100K went to the Ritz Carlton for rooms that were never slept in.

Reasons Why The Event Was Cancelled
The Predictive ROI Live event was cancelled due the following:
Misunderstanding of the avatar.
Lack of a marketing strategy.
No clear value proposition.

Mentorship
It’s hard to be a good mentee without being defensive.
A good mentor will hold your feet to the fire and tell you what you don’t want to hear.

Next Level After Failure
Stephen was on a plateau and used it to jump to the next level.
Once Stephen worked through the depression and mourning period, he and his team got back to selling.
Failure also hits team members hard, so this needs to be considered too.
The effect on family and relationships after a huge failure is also significant.
Nothing cures the ills in a business or depression more than wins and successes.

Unpaid Interns
Predictive ROI has 2-4 unpaid interns per semester, as well as ‘super interns’ who are paid $600 per week for 30 hours.
So far, there have been 22 unpaid interns through Predictive ROI.
At one point Stephen had an unpaid intern managing six unpaid interns. She is now the multimedia producer.
The company is fully transparent about who is an intern, but doesn’t micromanage.

Daily Intern Kick Start Calls
Work is managed via Zoom video call at 8:45am, where each person reviews the following:
3-4 priorities.
What they didn’t get done the previous day.
What they need help on.
If they have spare time.

Slack
Everyone can instant message all team members.
There are channels for discussion threads.
This takes a lot of communication off email and into the tool.
There is an app for phones and computers.

Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
Onward Nation
Predictive ROI
[email protected]
Jessica’s Interview
Unpaid Interns Episode 137
The Small Business Owners Handbook
Increase Online Sales Through Viral Social Networking
...more
35min
March 16, 2016Mompreneur Challenges and Business Success with Donna Cravotta
On this episode of Rhodes to Success I interview Donna Cravotta who is the CEO of Social Sage PR, which is a boutique media consultancy and home of the Total Social PR system. The unique social strategy is based on listening and engagement. Donna will share effective techniques to help you connect with your perfect audience online, build relationships and possibilities into business opportunity. During this episode Jessica and Donna discuss social media as a listening tool, outsourcing to a social media manager, engaging as an entrepreneur, and know your truth and who your future team is.
Main Questions Asked
What do you do with your clients and Social Sage PR?
Talk about outsourcing to a social media manager?
Do you see people have someone internal doing social media marketing or have an expert take over?
How do you help entrepreneurs engage in social media but not let it take over their lives?

Key Lessons Learned
Social Media As a Listening Tool
Social media isn’t just about broadcasting it’s also about listening and connecting to people.
When you learn how to listen you can connect to any audience you want such as potential and past clients, journalists, podcasters, strategic partners, and vendors.
When you zero in and grow your community you can then branch out.

Social Media Manager
There is no magic pill as social media isn’t about hacks. It takes time and work.
Even though you outsource you still need to be there for the engagement.
There is a lot of value in hiring someone who is already familiar with you and your brand.
Be prepared to spend time and money.
As you get more successful you spend more money so you have more time.

Engaging As an Entrepreneur
Be selective with who you are listening too when it comes to taking advise.
Be yourself online and not a sales machine.
People want to know who they are doing business with and want to like you.
Authenticity is key.
Always present your social media in your voice even if a social media manager is pumping out the content.

Know Your Future Team
When you start out as an entrepreneur you will probably have to fill all the roles.
Know what roles you need to fill and what tasks the people in those roles need to do so when it comes time to hire you know who you are hiring and for what.
When the pieces don’t fit you have an incongruent business.

Know Your Truth
Write your truth on a post it note so when you start to get the head trash you read it.
Jessica’s truth is: “If everything is running smoothly you aren’t growing fast enough.”

Do What Works
Every audience is different so do more of what works and less of what doesn’t
Forget the tech piece and how many times to tweet a day and just make sure to show you as yourself.
Don’t get dragged down by the tactics. Do what works and ask yourself, “What is the fastest way to get there?”

Subscribe to the show in iTunes or Stitcher Radio!
The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
Social Sage PR
...more
36min
March 09, 2016Video Marketing Made Easy with Mimika Cooney
On this episode of Rhodes to Success, I interview Mimika Cooney, who is known as the Go-to Video Marketing Expert. She is a TV host, interviewer, published author, and videographer. Mimika is an international award-winning photographer, public speaker, and online marketing strategist. She has worked as a television broadcaster, and now hosts her own web TV show and helps entrepreneurs and experts harness the power of video marketing to build business brands through her online course. During the show, we discuss video and authenticity, how to make your videos look good, video platforms, and creating content.

Key Lessons Learned:
Video & Authenticity
Video is the next best thing to meeting someone in person.
You can’t fake it on video. Communication is mostly non-verbal.
People will relate to you more if you aren’t always super perfect and put together.
People can’t last in business and life pretending to be someone they aren’t.
You can mess up, and it makes you endearing.

Video
78% of website traffic is now video related.
People aren’t necessarily interested in what you look like, but are more interested in the content.
Don’t get stuck in your head and kill the idea before you have time to birth it.
Video is cheap, so start where you are and improve as you go.
Test a few platforms and see what is best for you.

Periscope
This can be done live on your iPhone.
At most, you need a tripod and microphone.
This is live TV with audience interaction.
This is connected to your Twitter account.

Blab
This is like Google Hangouts and Periscope.
Live to air, but viewable post-broadcast.
This can be consistent and a weekly appointment.
Production quality is low.
Uploadable to YouTube and WordPress.

Making Your Videos Look Good
Sound
Ensure the sound is good. This can even trump the video quality.
Buy a lavalier microphone on Amazon for around $18 that can attach to your shirt.

Lighting
Uneven light in videos crates distrust with the audience.
Test if your lighting is good, and monitor whether you can see the color of your eyes.
Face the light and make sure you have even light.
Avoid backlighting.

Camera
The camera quality on the iPhone 6S is equivalent to a 4K.
4K is 4,000 pixels. A lot of movies are recorded on 4K cameras.
Pixels are the tiny dots on a screen, and the more dots you have the clearer the image.

Creating content
Don’t just upload to YouTube and link on Facebook, as your reach will be low.
Upload directly to Facebook, and use the native feature on your business page.
Short videos of 2-3 minutes get more engagement and are seen more than longer videos.
People don’t care about you and your story; they care about what’s in it for them.
Get the best content out in the beginning in order to hook the viewer.

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The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic

Links to Resources Mentioned
Mimika Cooney
Video Creators Hub
...more
35min

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Interview Connections | The Leading Podcast Booking Agency

FAQs about Interview Connections | The Leading Podcast Booking Agency:

How many episodes does Interview Connections | The Leading Podcast Booking Agency have?

Interview Connections | The Leading Podcast Booking Agency episodes:

FAQs about Interview Connections | The Leading Podcast Booking Agency:

How many episodes does Interview Connections | The Leading Podcast Booking Agency have?

More shows like Interview Connections | The Leading Podcast Booking Agency

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business