In this episode of the Self-Publishing with ALLi podcast, dark-fantasy author Julie Embleton joins Matty Dalrymple to talk about mindfulness, adaptability, and sustainability in the indie author career. Julie shares how shifting social media landscapes, rising business costs, and changing reader habits inspired her to take back control—focusing on direct sales, authentic marketing, and the platforms that truly align with her values.

Sponsor

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About the Host

Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

About the Guest

Julie Embleton is a dark fantasy author from Dublin, Ireland, whose work features tenacious female protagonists, courageous heroes, and villains driven by chaos. Her stories combine suspense, romance, and magick, often ending on a hopeful note, with the occasional cliffhanger. Based on the shores of the Irish Sea, she embraces a life steeped in magick as a professional tarot reader and holistic mindfulness practitioner. She recently published her twelfth book. You can find her on her website at julieembleton.com, at Tome Books, and on Pinterest.