Welcome to “CEO INSIGHTS”, a podcast on influence and negotiation in which CEOs (or ex-CEOs) of international companies come to share their approach and experience of negotiation and influence. I have the pleasure of welcoming today Bill Yeargin, a true authority in the boating business. Bill is the CEO of Correct Craft, the oldest family-owned and operated boat manufacturer in the world (close to 100-year old), distributing in 70 different countries. Bill served both the Obama and Trump administrations on cabinet-level advisory councils. He is also the author of 5 books, including the best-seller Education of a CEO