Interview #039 Steve Denning, The knowledge-based organization: Using stories to embody and transfer knowledge

01.16.2008 - By The Art of Storytelling with Brother Wolf

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Steve Denning you used storytelling to reform the world bank. Good business cases are developed through the use of numbers, but they are typically approved on the basis of stories. A story can translate dry, abstract numbers into compelling pictures of how the deep yearnings of decision influencers can come true.

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