Interview #039 Steve Denning, The knowledge-based organization: Using stories to embody and transfer knowledge
01.16.2008 - By The Art of Storytelling with Brother Wolf
Steve Denning you used storytelling to reform the world bank. Good business cases are developed through the use of numbers, but they are typically approved on the basis of stories. A story can translate dry, abstract numbers into compelling pictures of how the deep yearnings of decision influencers can come true.