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Boda Borg is revolutionizing experiential entertainment with “questing” — real-life gaming adventures that blend technology, teamwork, and immersive challenges. With 11 global locations, 5M+ guests, $20M+ in annual revenue, and 30 years of innovation, Boda Borg is not just another escape room — it’s a whole new category.

In this interview, David Spigner, CEO of Boda Borg, shares how he’s scaling reality gaming, insights on expansion into California and beyond, and why major companies like Google use Boda Borg for team-building and corporate events.

Diversify your investments with the leader in Questing, a proven experiential live-action gaming platform with 11 locations, serving nearly 5 million Guests, and generating annual revenue of $20+ million.
🔗 Learn more: https://bodaborg.com

📩 Contact David: [email protected]

⏱ Topics Covered:
00:01 – Intro & welcome (Richard + guest intro: David Spigner, Boda Borg)
03:39 – What is “Questing”? (Real-life gaming vs. escape rooms / VR / movies)
05:16 – Technology & AI in experiential gaming (high-tech but real-world focus)
06:32 – Myths about questing (not escape rooms, not just for kids, not male-centric)
07:28 – Who plays? (corporate events, Google 100+ times, team-building, colleges, groups)
08:41 – Origin story: How David discovered Boda Borg in Sweden
09:41 – Founders’ vision: “What if we could make video games real?”
11:47 – Tech and the “Holodeck vision” (long-term evolution with AI + design)
7:49 – Expansion strategy: California, North America, and global projects
19:36 – Franchising vs. company-owned model (profitability & control)
21:17 – Real estate strategy: ownership, partnerships, and future opportunities

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