I just finished reading (listening) to a great book, for the second time, called “The JOLT Effect”. It’s from the same authors as “The Challenger Sale”, a book I’ve mentioned here before on the podcast. They bring up a very interesting concept that oftentimes, they’re convinced that you’re a good fit for them and their needs, yet they still say No. It could be indecision that’s holding them back and you might be making it worse for them by how you’re handling it.

Listen to this new, 9-minute episode to see how you can identify their indecision and help them move forward, rather than having them rethink it when they already liked you!

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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